Automotive shopping behavior has changed drastically. The internet is the #1 information source for automotive shopping. 3rd party search sites are the #1 consumer online shopping tool. Consumers use the internet to identify a specific vehicle & location than visit 1 dealer to buy.
LotLinx provides significant savings in cost per VDP views vs current, best in class paid S.E.M options. LotLinx powers 120+ vertical search sites reaching 74% of auto shoppers. They also save dealers up to 90% vs SEM (e.g., Google Adwords), Online Classifieds (e.g., AutoTrader) and Lead Aggregators (e.g. AutoBytel) to drive shoppers to VDPs. LotLinx referral shoppers have much higher shopping engagment and look at more inventory than SEM options.